Author Archives: Bob Hebeisen

Unknown's avatar

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based B2B marketer specializing in Business Sign Making, Field Marketing, ABM, Trade Show Marketing, and Channel Marketing. I have spent most of my 30-year career in Business-to-Business (B2B) marketing for technology, financial services, and professional services companies. Check out my sign-making business, Northshore Custom Signs and Graphics (https://www.northshorecustomsigns.com). Or you can view my B2Bhebeisen blog (https://www.b2bhebeisen.com), or reach out to me on LinkedIn (https://www.linkedin.com/in/bobhebeisen/).

#6. Marketing Automation: Reviewing Results And Applying Your Learning

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#7. Marketing Automation: Taking A Moment To Celebrate Your Successes

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

3 Things An Indie Rocker Can Teach Us About Content Marketing

Posted on August 13, 2012 by Bob Hebeisen

By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading →

Posted in Blog, Content Curation, Content Marketing, Lead Generation, Search Engine Marketing, Webinar Marketing | Leave a comment

BostonMarketers Digest 2012-07-25

Posted on July 24, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading →

Posted in BostonMarketers, Content Curation, Email Marketing, Facebook, Hubspot, LinkedIn, Marketing Automation, Twitter, Video Marketing | 1 Comment

How To Automate Social Media Marketing with HubSpot

Posted on July 13, 2012 by Bob Hebeisen

By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.  So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading →

Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter | 3 Comments

HubSpot Implementation Progress Update: Week 1

Posted on April 26, 2012 by Bob Hebeisen

By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi.  Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading →

Posted in Drip Marketing, Email Marketing, Hubspot, Landing Page Optimization, Lead Generation, Marketing Automation, Social Media | Leave a comment

Just unwrapped my newest present: Hubspot!

Posted on April 19, 2012 by Bob Hebeisen

By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading →

Posted in Drip Marketing, Email Marketing, Hubspot, Marketing Automation, Search Engine Marketing, Social Media | 2 Comments

BostonMarketers Digest 2012-03-14

Posted on March 14, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA. Subscribe to the BostonMarketers Twitter list. How … Continue reading →

Posted in BostonMarketers, Facebook, Trade Show Marketing, Viral Video | Leave a comment

BostonMarketers Digest 2012-02-28

Posted on February 28, 2012 by Bob Hebeisen

  By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading →

Posted in Blog, BostonMarketers, Community Site, Search Engine Marketing, Social Media, Viral Video | 2 Comments

Checking in on the results of my Viral Video experiment

Posted on February 4, 2012 by Bob Hebeisen

By Bob Hebeisen Back in October I wrote a post about a viral video I had created for Alpha Software, one of my contracting clients.  On the eve of The Superbowl (the ultimate launching pad for commercial video), I thought … Continue reading →

Posted in Internet Meme, Meme, Video Marketing, Viral Video | 1 Comment