Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Author Archives: Bob Hebeisen
#7. Marketing Automation: Taking A Moment To Celebrate Your Successes
By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading
BostonMarketers Digest 2012-07-25
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading
How To Automate Social Media Marketing with HubSpot
By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation. So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading
Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter
3 Comments
HubSpot Implementation Progress Update: Week 1
By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi. Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading
Just unwrapped my newest present: Hubspot!
By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading
BostonMarketers Digest 2012-03-14
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA. Subscribe to the BostonMarketers Twitter list. How … Continue reading
BostonMarketers Digest 2012-02-28
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading
Checking in on the results of my Viral Video experiment
By Bob Hebeisen Back in October I wrote a post about a viral video I had created for Alpha Software, one of my contracting clients. On the eve of The Superbowl (the ultimate launching pad for commercial video), I thought … Continue reading
Posted in Internet Meme, Meme, Video Marketing, Viral Video
1 Comment
Portfolio – My Letter is Included in the book “World’s Greatest Direct Mail Sales Letters”
By Bob Hebeisen In honor of “Green Monday” (the highest volume shipping day of the year fueled by direct response Christmas purchases), I thought I would post this direct mail campaign accolade from the old days. This letter really got … Continue reading
Posted in Copywriting, Direct Mail, Portfolio - Awards
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