Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Audience Acquisition
Content Marketing: If You Build It They Will Come… Maybe
“If you build it, they will come” has become a mantra for content marketing. Create valuable content and your prospects will find you, and they’ll show up ready to sign purchase orders. But marketers know it is a lot harder than that. It takes a lot of planning & preparation, disciplined execution, and collaboration across marketing & sales teams to make content marketing work and to convert it to business. Continue reading
What Is A List Broker And Why Should I Use One?
By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading
How To Define Your Target Market
By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading
Sunday Morning Quarterback: Agricultural Heavy Equipment Advertised on ESPN
By Bob Hebeisen I was watching ESPN SportsCenter on Sunday catching up on the highlights and I noticed a commercial playing during one of the breaks. It is for a company called Case IH which sells farming heavy equipment (tractors, … Continue reading
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