Category Archives: Marketing Planning

Free Template for Building Your Annual Marketing Plan

Download this free template for building your annual marketing plan. Continue reading

Posted in Marketing Planning, Media Planning | 4 Comments

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading

Posted in Hubspot, Marketing Automation, Marketing Planning | 8 Comments

#2. Marketing Automation: A/B Testing

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading

Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning | 5 Comments