Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Social Media
Content Marketing: If You Build It They Will Come… Maybe
“If you build it, they will come” has become a mantra for content marketing. Create valuable content and your prospects will find you, and they’ll show up ready to sign purchase orders. But marketers know it is a lot harder than that. It takes a lot of planning & preparation, disciplined execution, and collaboration across marketing & sales teams to make content marketing work and to convert it to business. Continue reading
Portfolio – My Favorite Blog Post and Why I Love It
by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published. But my favorite blog was the series I did about using spreadsheets for business … Continue reading
Lead Generation from Social Media Marketing
By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group
Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media
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How To Automate Social Media Marketing with HubSpot
By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation. So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading
Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter
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HubSpot Implementation Progress Update: Week 1
By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi. Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading
Just unwrapped my newest present: Hubspot!
By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading
BostonMarketers Digest 2012-02-28
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading
“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see
By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading
Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp
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Tapping Internet Memes for Viral Videos*
(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading
Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video
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Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do
There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading
Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques
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