Category Archives: Search Engine Marketing

3 Things An Indie Rocker Can Teach Us About Content Marketing

By Bob Hebeisen I clicked to a great post today on entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading

Posted in Blog, Content Curation, Content Marketing, Lead Generation, Search Engine Marketing, Webinar Marketing | Leave a comment

Just unwrapped my newest present: Hubspot!

By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading

Posted in Drip Marketing, Email Marketing, Hubspot, Marketing Automation, Search Engine Marketing, Social Media | 2 Comments

BostonMarketers Digest 2012-02-28

  By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading

Posted in Blog, BostonMarketers, Community Site, Search Engine Marketing, Social Media, Viral Video | 2 Comments