Bob Hebeisen
I'm a Boston-based Marketing Director, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Follow me at http://twitter.com/bobhebeisen
Categories
- A/B Testing (4)
- Account Based Marketing (4)
- Audience Acquisition (4)
- Best Practices (1)
- Blog (6)
- BostonMarketers (3)
- Buyer's Journey (1)
- Channel Marketing Best Practices (6)
- Community Site (3)
- Content Curation (2)
- Content Marketing (5)
- Copywriting (2)
- CRN (1)
- Direct Mail (1)
- Drip Marketing (3)
- Email Marketing (8)
- Facebook (5)
- Google (1)
- Google Plus (1)
- Hubspot (11)
- InfoGraphic (3)
- Internet Meme (2)
- Landing Page Optimization (3)
- Lead Generation (6)
- Lead Nurturing (1)
- LinkedIn (6)
- List Broker (1)
- Marketing Automation (11)
- Marketing Planning (15)
- MarketingProfs (2)
- Marketo (1)
- Media Planning (4)
- Meme (3)
- Partner Portal (1)
- Pay Per Click (3)
- Portfolio (6)
- Portfolio – Awards (2)
- Portfolio – Blog (2)
- Portfolio – Bylined Articles (4)
- PowToon (2)
- Search Engine Marketing (4)
- Seminar Marketing (4)
- SharedVue (3)
- Social Media (11)
- Target Market (2)
- Target Marketing Magazine (1)
- Testing and Measurement (1)
- Trade Show Marketing (2)
- Twitter (4)
- VAR Advisory Council (1)
- VAR Marketing Techniques (9)
- VAR Webcast (1)
- Vertical Marketing (2)
- Video Marketing (5)
- Viral Video (5)
- Web Content Syndication (3)
- Webinar Marketing (4)
- Website Marketing (4)
- WhichTestWon.com (1)
- White Paper (1)
- Yelp (1)
Category Archives: Video Marketing
Free 1 Year of PowToon Pro – ACT FAST!
Create a PowToon video in support of a kid being bullied… and get a free PowToon subscription! Continue reading
Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing
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DIY Animated Infographics, Videos, and Presentations with PowToon
By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the … Continue reading
Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing
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BostonMarketers Digest 2012-07-25
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading
Checking in on the results of my Viral Video experiment
By Bob Hebeisen Back in October I wrote a post about a viral video I had created for Alpha Software, one of my contracting clients. On the eve of The Superbowl (the ultimate launching pad for commercial video), I thought … Continue reading
Posted in Internet Meme, Meme, Video Marketing, Viral Video
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Tapping Internet Memes for Viral Videos*
(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading
Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video
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