Category Archives: Hubspot

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading

Posted in Hubspot, Marketing Automation | 8 Comments

#2. Marketing Automation: A/B Testing

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading

Posted in A/B Testing, Hubspot, Marketing Automation | 5 Comments

#3. Marketing Automation: Integration With CRM

By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation | 6 Comments

#4. Marketing Automation: Lead Nurturing For Better Lead Quality

By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Buyer's Journey, Hubspot, Lead Nurturing, Marketing Automation | 7 Comments

#5. Marketing Automation: Doing The Little Things Right, Automatically

By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation | 6 Comments

#6. Marketing Automation: Reviewing Results And Applying Your Learning

By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation | 6 Comments

#7. Marketing Automation: Taking A Moment To Celebrate Your Successes

By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation | 6 Comments