BostonMarketers Digest 2012-03-14

BostonMarketersBy Bob Hebeisen

Some of the smartest marketers on the planet hail from right here in New England.

Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA.

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  • How Do You Measure Trade Show Success?
    Group discussion in the LinkedIn B2B Technology Marketing Community
    I wrote a pretty comprehensive story about tradeshow marketing for MarketingProfs back in June 2011, but this discussion thread in the LinkedIn B2B Technology Marketing Community is helpful if you are trying to re-focus your thinking around trade shows and what constitutes success.  My best tip is that the exhibit space is only the tip of the iceberg: you should be thinking about things that happen outside of the exhibit space, such as speaking opportunities, PR, demo suites, and your follow-up after the event is complete.
  • How to Create World-Class Video Advertising and Drive New Revenue
    Tubifi recorded webinar
    Tubifi’s recorded webinar provides a comprehensive look at the state of video production today.  Content marketers want it all: (1) high-impact videos that (2) can be created quickly and (3) won’t bust your marketing budget.  Is it possible to have all three?  Tubifi says yes and explains how.
  • Taking Advantage of Your Facebook Timeline for Brands
    Overdrive Interactive recorded webinar
    Did you know that on March 30th Facebook will switch your brand page to the new Timeline layout whether you like it or not?  This short recorded webinar from Overdrive Interactive gives you all the info you need to maximize the new layout, including pixel dimensions for all the graphics, how to pin important stories to the top of the layout, and how to make prominent your most important apps/tabs.
  • Attend NEDMA’s Marketing Technology Summit
    March 21 at the Boston Common Hotel & Conference Center
    Boston Marketers need to leverage the application of marketing technologies and tactics to accelerate ROI. So join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education.  Learn more and register here.

Are you a Boston Marketer with a good story to share?  Tell me about it in the comments below.

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at
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