Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Web Content Syndication
Tuning your content marketing for optimal lead gen
WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading
How do you fix bad VAR Websites? (Part 3)
In post 1 and post 2 on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading
How do you fix bad VAR Websites? (Part 2)
In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading
How do you fix bad VAR Websites? (Part 1)
It’s a common complaint: “Our VARs’ websites are a disaster!” The typical problems are: VAR websites exhibit *low*, *slow* adoption of marketing assets VAR websites contain *outdated*, *out-of-brand* product content I could show you several hundred examples of this. VAR … Continue reading
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