Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
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Categories
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- Channel Marketing Best Practices (8)
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Category Archives: Viral Video
BostonMarketers Digest 2012-03-14
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA. Subscribe to the BostonMarketers Twitter list. How … Continue reading
BostonMarketers Digest 2012-02-28
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading
Checking in on the results of my Viral Video experiment
By Bob Hebeisen Back in October I wrote a post about a viral video I had created for Alpha Software, one of my contracting clients. On the eve of The Superbowl (the ultimate launching pad for commercial video), I thought … Continue reading
Posted in Internet Meme, Meme, Video Marketing, Viral Video
1 Comment
“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see
By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading
Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp
2 Comments
Tapping Internet Memes for Viral Videos*
(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading
Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video
5 Comments