Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Content Marketing
Tuning your content marketing for optimal lead gen
WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading
Content Marketing: If You Build It They Will Come… Maybe
“If you build it, they will come” has become a mantra for content marketing. Create valuable content and your prospects will find you, and they’ll show up ready to sign purchase orders. But marketers know it is a lot harder than that. It takes a lot of planning & preparation, disciplined execution, and collaboration across marketing & sales teams to make content marketing work and to convert it to business. Continue reading
Free 1 Year of PowToon Pro – ACT FAST!
Create a PowToon video in support of a kid being bullied… and get a free PowToon subscription! Continue reading
Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing
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Portfolio – My Favorite Blog Post and Why I Love It
by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published. But my favorite blog was the series I did about using spreadsheets for business … Continue reading
DIY Animated Infographics, Videos, and Presentations with PowToon
By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the … Continue reading
Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing
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3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading
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