BostonMarketers Digest 2012-02-28


BostonMarketersBy Bob Hebeisen

Some of the smartest marketers on the planet hail from right here in New England.

Top stories below from Melissa Miller from HubspotJaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen.

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  • 20 Fresh Stats About the State of Inbound Marketing in 2012
    Hubspot blog, Melissa Miller
    Spoiler alert: Hubspot’s research shows leads generated from “inbound marketing” are better.  But all kidding aside, if you are trying to justify your investment in blogging, social media, and SEO, then these are some great stats to show to the higher-ups that need to be converted.  Follow the link for a Slideshare you can download for using the charts in your own presentation, and you can register for a webinar presentation of the data on Thursday March 1.
  • The Keys to Community Engagement: A MITX Event Recap
    MITX blog, Jaime Reynolds
    Boston Marketers ought to be engaged with their peers in a local organization, and Massachusetts Innovation and Technology eXchange is a great place to start.  Jaime Reynolds recaps their recent meeting with video interviews from some of the guest speakers. Barbara Messing (CMO for TripAdvisor) discusses how you must understand your audience in order to fine-tune your customers’ social media engagement.  Nick Ayers (Manager of Social Marketing for Intercontinental Hotels) notes that tapping into brand ambassadors is a solid strategy for building meaningful content. Looks like it was a great meeting!

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at
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2 Responses to BostonMarketers Digest 2012-02-28

  1. Jaime Reynolds says:

    Thanks for including MITX in this list, Bob! We appreciate it!


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