Category Archives: White Paper

Tuning your content marketing for optimal lead gen

WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading

Posted in Channel Marketing Best Practices, Content Marketing, Cost Per Lead (CPL), Lead Generation, Web Content Syndication, White Paper | Leave a comment

Portfolio – My Favorite Blog Post and Why I Love It

by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business … Continue reading

Posted in Blog, Content Marketing, Lead Generation, Meme, Portfolio - Blog, Social Media, White Paper | Leave a comment