Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Portfolio
Free Template: How to prioritize your target accounts for ABM
Scenario: You’re gearing up to kick off your new Account-Based Marketing initiative, but you’re faced with an important question: what accounts should you start with? Most B2B sales organizations have a long list of hundreds of top-tier target accounts. Choosing the … Continue reading
Posted in Account Based Marketing, Marketing Planning, Portfolio
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Portfolio – Product Blog Writing
I thought I would take a moment to document a blog post I authored for PTC’s Creo product blog as a portfolio piece. I’ve clipped it below for your viewing pleasure: What do small and midsized manufacturers really want? By … Continue reading
Posted in Blog, Portfolio, Portfolio - Blog
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PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence
I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading
Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards
Tagged CRN
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