Bob Hebeisen
I'm a Boston-based Marketing Director, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
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Author Archives: Bob Hebeisen
#2. Marketing Automation: A/B Testing
By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading
Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning
5 Comments
#3. Marketing Automation: Integration With CRM
By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#4. Marketing Automation: Lead Nurturing For Better Lead Quality
By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
#5. Marketing Automation: Doing The Little Things Right, Automatically
By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#6. Marketing Automation: Reviewing Results And Applying Your Learning
By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#7. Marketing Automation: Taking A Moment To Celebrate Your Successes
By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading
BostonMarketers Digest 2012-07-25
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading
How To Automate Social Media Marketing with HubSpot
By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation. So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading
Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter
3 Comments
HubSpot Implementation Progress Update: Week 1
By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi. Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading
