By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the … Continue reading
By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group
By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading
By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading
By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
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