Author Archives: Bob Hebeisen

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Follow me at http://twitter.com/bobhebeisen

#2. Marketing Automation: A/B Testing

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading

Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning | 5 Comments

#3. Marketing Automation: Integration With CRM

By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#4. Marketing Automation: Lead Nurturing For Better Lead Quality

By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Buyer's Journey, Hubspot, Lead Nurturing, Marketing Automation, Marketing Planning | 7 Comments

#5. Marketing Automation: Doing The Little Things Right, Automatically

By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#6. Marketing Automation: Reviewing Results And Applying Your Learning

By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#7. Marketing Automation: Taking A Moment To Celebrate Your Successes

By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

3 Things An Indie Rocker Can Teach Us About Content Marketing

By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading

Posted in Blog, Content Curation, Content Marketing, Lead Generation, Search Engine Marketing, Webinar Marketing | Leave a comment

BostonMarketers Digest 2012-07-25

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading

Posted in BostonMarketers, Content Curation, Email Marketing, Facebook, Hubspot, LinkedIn, Marketing Automation, Twitter, Video Marketing | 1 Comment

How To Automate Social Media Marketing with HubSpot

By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.  So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading

Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter | 3 Comments

HubSpot Implementation Progress Update: Week 1

By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi.  Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading

Posted in Drip Marketing, Email Marketing, Hubspot, Landing Page Optimization, Lead Generation, Marketing Automation, Social Media | Leave a comment