Author Archives: Bob Hebeisen

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at https://www.linkedin.com/in/bobhebeisen/

Lead Generation from Social Media Marketing

Posted on January 28, 2014 by Bob Hebeisen

By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 8 Comments

#2. Marketing Automation: A/B Testing

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading →

Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning | 5 Comments

#3. Marketing Automation: Integration With CRM

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#4. Marketing Automation: Lead Nurturing For Better Lead Quality

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Buyer's Journey, Hubspot, Lead Nurturing, Marketing Automation, Marketing Planning | 7 Comments

#5. Marketing Automation: Doing The Little Things Right, Automatically

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#6. Marketing Automation: Reviewing Results And Applying Your Learning

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#7. Marketing Automation: Taking A Moment To Celebrate Your Successes

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

3 Things An Indie Rocker Can Teach Us About Content Marketing

Posted on August 13, 2012 by Bob Hebeisen

By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading →

Posted in Blog, Content Curation, Content Marketing, Lead Generation, Search Engine Marketing, Webinar Marketing | Leave a comment

BostonMarketers Digest 2012-07-25

Posted on July 24, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading →

Posted in BostonMarketers, Content Curation, Email Marketing, Facebook, Hubspot, LinkedIn, Marketing Automation, Twitter, Video Marketing | 1 Comment