Author Archives: Bob Hebeisen

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Follow me at http://twitter.com/bobhebeisen

DIY Animated Infographics, Videos, and Presentations with PowToon

Posted on June 19, 2014

By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the … Continue reading →

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | 1 Comment

Lead Generation from Social Media Marketing

Posted on January 28, 2014

By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

Posted on August 27, 2012

By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 8 Comments

#2. Marketing Automation: A/B Testing

Posted on August 27, 2012

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading →

Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning | 5 Comments

#3. Marketing Automation: Integration With CRM

Posted on August 27, 2012

By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#4. Marketing Automation: Lead Nurturing For Better Lead Quality

Posted on August 27, 2012

By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Buyer's Journey, Hubspot, Lead Nurturing, Marketing Automation, Marketing Planning | 7 Comments

#5. Marketing Automation: Doing The Little Things Right, Automatically

Posted on August 27, 2012

By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments