Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
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Author Archives: Bob Hebeisen
Lead Generation from Social Media Marketing
By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group
Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media
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7 Ways Marketing Automation Makes Life Better For Multitasking Marketers
By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
8 Comments
#2. Marketing Automation: A/B Testing
By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading
Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning
5 Comments
#3. Marketing Automation: Integration With CRM
By Bob Hebeisen Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#4. Marketing Automation: Lead Nurturing For Better Lead Quality
By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
#5. Marketing Automation: Doing The Little Things Right, Automatically
By Bob Hebeisen Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#6. Marketing Automation: Reviewing Results And Applying Your Learning
By Bob Hebeisen Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
#7. Marketing Automation: Taking A Moment To Celebrate Your Successes
By Bob Hebeisen Part 7 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
Posted in Hubspot, Marketing Automation, Marketing Planning
6 Comments
3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading
BostonMarketers Digest 2012-07-25
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading