Author Archives: Bob Hebeisen

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Follow me at

Are Glance Pants “The Most Creative Event Marketing Tactic You’ve Ever Seen”?

For events and trade shows, get creative to be memorable, promote the brand, and break the ice with foot traffic. Continue reading

Posted in Channel Marketing Best Practices, Trade Show Marketing | Leave a comment

Free 1 Year of PowToon Pro – ACT FAST!

Create a PowToon video in support of a kid being bullied… and get a free PowToon subscription! Continue reading

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | Leave a comment

Free Template for Building Your Annual Marketing Plan

Download this free template for building your annual marketing plan. Continue reading

Posted in Marketing Planning, Media Planning | 4 Comments

Portfolio – My Favorite Blog Post and Why I Love It

by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business … Continue reading

Posted in Blog, Content Marketing, Lead Generation, Meme, Portfolio - Blog, Social Media, White Paper | Leave a comment

DIY Animated Infographics, Videos, and Presentations with PowToon

By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon ( Their home page describes the … Continue reading

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | 1 Comment

Lead Generation from Social Media Marketing

By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment