Author Archives: Bob Hebeisen

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based Marketing Director, currently working at SDL Language Solutions. I formerly held Field Marketing and Channel Marketing roles at PTC, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Follow me at http://twitter.com/bobhebeisen

Free 1 Year of PowToon Pro – ACT FAST!

Create a PowToon video in support of a kid being bullied… and get a free PowToon subscription! Continue reading

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | Leave a comment

Free Template for Building Your Annual Marketing Plan

Download this free template for building your annual marketing plan. Continue reading

Posted in Marketing Planning, Media Planning | 2 Comments

Portfolio – My Favorite Blog Post and Why I Love It

by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business … Continue reading

Posted in Blog, Content Marketing, Lead Generation, Meme, Portfolio - Blog, Social Media, White Paper | Leave a comment

DIY Animated Infographics, Videos, and Presentations with PowToon

By Bob Hebeisen We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the … Continue reading

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | Leave a comment

Lead Generation from Social Media Marketing

By Bob Hebeisen Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn’t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all … Continue reading

Posted in Hubspot, Marketing Automation | 8 Comments

#2. Marketing Automation: A/B Testing

By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading

Posted in A/B Testing, Hubspot, Marketing Automation | 5 Comments