Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Buyer’s Journey
Why Business Signs & Displays Still Matter in a B2B Marketing Strategy
For companies that operate in the real world business signage is a core part of your B2B marketing strategy, brand, customer experience, and revenue engine. Continue reading
#4. Marketing Automation: Lead Nurturing For Better Lead Quality
By Bob Hebeisen Part 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing … Continue reading
