Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Best Practices
Why Business Signs & Displays Still Matter in a B2B Marketing Strategy
For companies that operate in the real world business signage is a core part of your B2B marketing strategy, brand, customer experience, and revenue engine. Continue reading
Pro Tips: Creating an Email Signature for your Email Marketing
Your email marketing success or failure can come down to many little details. One of those details is having a simple, professional, branded email signature for each sales person at the bottom of each message. I was recently spinning up … Continue reading
Content Marketing: If You Build It They Will Come… Maybe
“If you build it, they will come” has become a mantra for content marketing. Create valuable content and your prospects will find you, and they’ll show up ready to sign purchase orders. But marketers know it is a lot harder than that. It takes a lot of planning & preparation, disciplined execution, and collaboration across marketing & sales teams to make content marketing work and to convert it to business. Continue reading
