Category Archives: Channel Marketing Best Practices

Tuning your content marketing for optimal lead gen

WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading

Posted in Channel Marketing Best Practices, Content Marketing, Cost Per Lead (CPL), Lead Generation, Web Content Syndication, White Paper | Leave a comment

Are Glance Pants “The Most Creative Event Marketing Tactic You’ve Ever Seen”?

For events and trade shows, get creative to be memorable, promote the brand, and break the ice with foot traffic. Continue reading

Posted in Channel Marketing Best Practices, Trade Show Marketing | Leave a comment

PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence

I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading

Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards | Tagged | Leave a comment

Free Seminar Planning Calendar, Timeline, & Checklist

Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading

Posted in Channel Marketing Best Practices, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing | Leave a comment

How do you fix bad VAR Websites? (Part 3)

In post 1 and post 2¬†on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading

Posted in Channel Marketing Best Practices, SharedVue, VAR Marketing Techniques, Web Content Syndication, Website Marketing | 4 Comments

Avoid Common Pitfalls for More Effective Sales Seminars — Part 2

In Part 1 of this post, I discussed the importance of having a good sales pipeline, building quality content, and allowing adequate time for promotion. I want to publish a few additional thoughts here. 1. Doing the Little Things Right … Continue reading

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Avoid Common Pitfalls for More Effective Sales Seminars

I know it is much more “vogue” these days to write articles about social media ;-)! But seminars are real meat-and-potatoes activity for resellers. So when it is not going well, there is a real problem.Resellers are constantly being pushed … Continue reading

Posted in Channel Marketing Best Practices, Seminar Marketing, VAR Marketing Techniques | 1 Comment

How do you fix bad VAR Websites? (Part 2)

In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading

Posted in Channel Marketing Best Practices, SharedVue, VAR Marketing Techniques, Web Content Syndication, Website Marketing | 1 Comment