Category Archives: Channel Marketing Best Practices

PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence

I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading

Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards | Tagged | Leave a comment

Free Seminar Planning Calendar, Timeline, & Checklist

Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading

Posted in Channel Marketing Best Practices, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing | Leave a comment

How do you fix bad VAR Websites? (Part 3)

In post 1 and post 2 on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading

Posted in Channel Marketing Best Practices, SharedVue, VAR Marketing Techniques, Web Content Syndication, Website Marketing | 4 Comments

Avoid Common Pitfalls for More Effective Sales Seminars — Part 2

In Part 1 of this post, I discussed the importance of having a good sales pipeline, building quality content, and allowing adequate time for promotion. I want to publish a few additional thoughts here. 1. Doing the Little Things Right … Continue reading

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Avoid Common Pitfalls for More Effective Sales Seminars

I know it is much more “vogue” these days to write articles about social media ;-)! But seminars are real meat-and-potatoes activity for resellers. So when it is not going well, there is a real problem.Resellers are constantly being pushed … Continue reading

Posted in Channel Marketing Best Practices, Seminar Marketing, VAR Marketing Techniques | 1 Comment

How do you fix bad VAR Websites? (Part 2)

In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading

Posted in Channel Marketing Best Practices, SharedVue, VAR Marketing Techniques, Web Content Syndication, Website Marketing | 1 Comment