Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Channel Marketing Best Practices
Tuning your content marketing for optimal lead gen
WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading
Are Glance Pants “The Most Creative Event Marketing Tactic You’ve Ever Seen”?
For events and trade shows, get creative to be memorable, promote the brand, and break the ice with foot traffic. Continue reading
PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence
I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading
Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards
Tagged CRN
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Free Seminar Planning Calendar, Timeline, & Checklist
Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading
How do you fix bad VAR Websites? (Part 3)
In post 1 and post 2 on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars — Part 2
In Part 1 of this post, I discussed the importance of having a good sales pipeline, building quality content, and allowing adequate time for promotion. I want to publish a few additional thoughts here. 1. Doing the Little Things Right … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars
I know it is much more “vogue” these days to write articles about social media ;-)! But seminars are real meat-and-potatoes activity for resellers. So when it is not going well, there is a real problem.Resellers are constantly being pushed … Continue reading
How do you fix bad VAR Websites? (Part 2)
In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading
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