Bob Hebeisen
I'm a Boston-based Marketing Director, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Follow me at http://twitter.com/bobhebeisen
Categories
- A/B Testing (4)
- Account Based Marketing (4)
- Audience Acquisition (4)
- Best Practices (1)
- Blog (6)
- BostonMarketers (3)
- Buyer's Journey (1)
- Channel Marketing Best Practices (6)
- Community Site (3)
- Content Curation (2)
- Content Marketing (5)
- Copywriting (2)
- CRN (1)
- Direct Mail (1)
- Drip Marketing (3)
- Email Marketing (8)
- Facebook (5)
- Google (1)
- Google Plus (1)
- Hubspot (11)
- InfoGraphic (3)
- Internet Meme (2)
- Landing Page Optimization (3)
- Lead Generation (6)
- Lead Nurturing (1)
- LinkedIn (6)
- List Broker (1)
- Marketing Automation (11)
- Marketing Planning (15)
- MarketingProfs (2)
- Marketo (1)
- Media Planning (4)
- Meme (3)
- Partner Portal (1)
- Pay Per Click (3)
- Portfolio (6)
- Portfolio – Awards (2)
- Portfolio – Blog (2)
- Portfolio – Bylined Articles (4)
- PowToon (2)
- Search Engine Marketing (4)
- Seminar Marketing (4)
- SharedVue (3)
- Social Media (11)
- Target Market (2)
- Target Marketing Magazine (1)
- Testing and Measurement (1)
- Trade Show Marketing (2)
- Twitter (4)
- VAR Advisory Council (1)
- VAR Marketing Techniques (9)
- VAR Webcast (1)
- Vertical Marketing (2)
- Video Marketing (5)
- Viral Video (5)
- Web Content Syndication (3)
- Webinar Marketing (4)
- Website Marketing (4)
- WhichTestWon.com (1)
- White Paper (1)
- Yelp (1)
Category Archives: Channel Marketing Best Practices
PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence
I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading
Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards
Tagged CRN
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Free Seminar Planning Calendar, Timeline, & Checklist
Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading
How do you fix bad VAR Websites? (Part 3)
In post 1 and post 2 on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars — Part 2
In Part 1 of this post, I discussed the importance of having a good sales pipeline, building quality content, and allowing adequate time for promotion. I want to publish a few additional thoughts here. 1. Doing the Little Things Right … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars
I know it is much more “vogue” these days to write articles about social media ;-)! But seminars are real meat-and-potatoes activity for resellers. So when it is not going well, there is a real problem.Resellers are constantly being pushed … Continue reading
How do you fix bad VAR Websites? (Part 2)
In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading