Category Archives: Trade Show Marketing

Are Glance Pants “The Most Creative Event Marketing Tactic You’ve Ever Seen”?

Posted on June 4, 2021 by Bob Hebeisen

For events and trade shows, get creative to be memorable, promote the brand, and break the ice with foot traffic. Continue reading →

Posted in Channel Marketing Best Practices, Trade Show Marketing | Leave a comment

BostonMarketers Digest 2012-03-14

Posted on March 14, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA. Subscribe to the BostonMarketers Twitter list. How … Continue reading →

Posted in BostonMarketers, Facebook, Trade Show Marketing, Viral Video | Leave a comment

Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic

Posted on July 2, 2011 by Bob Hebeisen

By Bob Hebeisen I am very pleased to have recently had an article published in MarketingProfs, one of the premiere marketing websites.  I am republishing it here for your viewing pleasure: Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a … Continue reading →

Posted in Marketing Planning, MarketingProfs, Portfolio, Portfolio - Bylined Articles, Trade Show Marketing | 1 Comment