Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: A/B Testing
#2. Marketing Automation: A/B Testing
By Bob Hebeisen Part 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. … Continue reading
Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning
5 Comments
How To Automate Social Media Marketing with HubSpot
By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation. So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading
Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter
3 Comments
B2BHebeisen 