Category Archives: Copywriting

Portfolio – My Letter is Included in the book “World’s Greatest Direct Mail Sales Letters”

By Bob Hebeisen In honor of “Green Monday” (the highest volume shipping day of the year fueled by direct response Christmas purchases), I thought I would post this direct mail campaign accolade from the old days. This letter really got … Continue reading

Posted in Copywriting, Direct Mail, Portfolio - Awards | Leave a comment

Writing Compelling Invitations for Seminars (& Webinars)

Here is an often cited direct marketing maxim: Sell the offer, not the product. This is an important distinction, especially in seminar marketing. The objective with your seminar invitation is NOT to close the sale (so in the invitation don’t … Continue reading

Posted in Copywriting, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing | 1 Comment