Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Copywriting
Portfolio – My Letter is Included in the book “World’s Greatest Direct Mail Sales Letters”
By Bob Hebeisen In honor of “Green Monday” (the highest volume shipping day of the year fueled by direct response Christmas purchases), I thought I would post this direct mail campaign accolade from the old days. This letter really got … Continue reading
Posted in Copywriting, Direct Mail, Portfolio - Awards
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Writing Compelling Invitations for Seminars (& Webinars)
Here is an often cited direct marketing maxim: Sell the offer, not the product. This is an important distinction, especially in seminar marketing. The objective with your seminar invitation is NOT to close the sale (so in the invitation don’t … Continue reading
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