Category Archives: Blog

Portfolio – My Favorite Blog Post and Why I Love It

by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business … Continue reading

Posted in Blog, Content Marketing, Lead Generation, Meme, Portfolio - Blog, Social Media, White Paper | Leave a comment

3 Things An Indie Rocker Can Teach Us About Content Marketing

By Bob Hebeisen I clicked to a great post today on entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading

Posted in Blog, Content Curation, Content Marketing, Lead Generation, Search Engine Marketing, Webinar Marketing | Leave a comment

BostonMarketers Digest 2012-02-28

  By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading

Posted in Blog, BostonMarketers, Community Site, Search Engine Marketing, Social Media, Viral Video | 2 Comments

“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see

By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp | 2 Comments

Portfolio – Product Blog Writing

I thought I would take a moment to document a blog post I authored for PTC’s Creo product blog as a portfolio piece. I’ve clipped it below for your viewing pleasure: What do small and midsized manufacturers really want? By … Continue reading

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Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do

There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques | 7 Comments