Category Archives: Facebook

BostonMarketers Digest 2012-07-25

Posted on July 24, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading →

Posted in BostonMarketers, Content Curation, Email Marketing, Facebook, Hubspot, LinkedIn, Marketing Automation, Twitter, Video Marketing | 1 Comment

How To Automate Social Media Marketing with HubSpot

Posted on July 13, 2012 by Bob Hebeisen

By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.  So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading →

Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter | 3 Comments

BostonMarketers Digest 2012-03-14

Posted on March 14, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Dave Charest of Constant Contact, LinkedIn, Tubifi, Overdrive Interactive, and NEDMA. Subscribe to the BostonMarketers Twitter list. How … Continue reading →

Posted in BostonMarketers, Facebook, Trade Show Marketing, Viral Video | Leave a comment

“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see

Posted on December 1, 2011 by Bob Hebeisen

By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading →

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp | 2 Comments

Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do

Posted on April 27, 2011 by Bob Hebeisen

There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading →

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques | 7 Comments