Category Archives: Email Marketing

BostonMarketers Digest 2012-07-25

Posted on July 24, 2012 by Bob Hebeisen

By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading →

Posted in BostonMarketers, Content Curation, Email Marketing, Facebook, Hubspot, LinkedIn, Marketing Automation, Twitter, Video Marketing | 1 Comment

HubSpot Implementation Progress Update: Week 1

Posted on April 26, 2012 by Bob Hebeisen

By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi.  Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading →

Posted in Drip Marketing, Email Marketing, Hubspot, Landing Page Optimization, Lead Generation, Marketing Automation, Social Media | Leave a comment

Just unwrapped my newest present: Hubspot!

Posted on April 19, 2012 by Bob Hebeisen

By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading →

Posted in Drip Marketing, Email Marketing, Hubspot, Marketing Automation, Search Engine Marketing, Social Media | 2 Comments

E-newsletter Marketing: Make E-news

Posted on July 1, 2011 by Bob Hebeisen

By Bob Hebeisen I thought I would take a moment to clip an old article I wrote back in 2005 when I was doing contract marketing work for an email marketing/e-newsletter marketing company called IMN.  It was originally published in … Continue reading →

Posted in Email Marketing, Portfolio, Portfolio - Bylined Articles, Target Marketing Magazine | Leave a comment

What Is A List Broker And Why Should I Use One?

Posted on June 17, 2011 by Bob Hebeisen

By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading →

Posted in Audience Acquisition, Email Marketing, List Broker, Marketing Planning, Media Planning, Target Market, VAR Marketing Techniques | 3 Comments

Free Seminar Planning Calendar, Timeline, & Checklist

Posted on January 24, 2011 by Bob Hebeisen

Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading →

Posted in Channel Marketing Best Practices, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing | Leave a comment

Writing Compelling Invitations for Seminars (& Webinars)

Posted on March 5, 2010 by Bob Hebeisen

Here is an often cited direct marketing maxim: Sell the offer, not the product. This is an important distinction, especially in seminar marketing. The objective with your seminar invitation is NOT to close the sale (so in the invitation don’t … Continue reading →

Posted in Copywriting, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing | 1 Comment

How often is too often when it comes to email frequency?

Posted on January 14, 2010 by Bob Hebeisen

Recently my colleagues and I were asked by my boss for some “best practices” guidance on how frequently you can send email to your opt-in list without wearing them out. There is no simple answer available for this question, but … Continue reading →

Posted in Email Marketing | Leave a comment