Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Portfolio – Bylined Articles
A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget
By Bob Hebeisen I’m pleased to have another article published by MarketingProfs, one of my favorite marketing websites. I’ve reprinted it here for your convenience: A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget … Continue reading →
Landing Page Optimization: my case study is featured on WhichTestWon
By Bob Hebeisen I’m excited to report that the Landing Page Optimization work I recently completed for Alpha Software Corporation was featured today on my favorite marketing website, WhichTestWon.com! Click through this link and see if you can tell which … Continue reading →
Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic
By Bob Hebeisen I am very pleased to have recently had an article published in MarketingProfs, one of the premiere marketing websites. I am republishing it here for your viewing pleasure: Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a … Continue reading →
E-newsletter Marketing: Make E-news
By Bob Hebeisen I thought I would take a moment to clip an old article I wrote back in 2005 when I was doing contract marketing work for an email marketing/e-newsletter marketing company called IMN. It was originally published in … Continue reading →
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