Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
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Categories
- A/B Testing (4)
- Account Based Marketing (4)
- Audience Acquisition (4)
- Best Practices (1)
- Blog (6)
- BostonMarketers (3)
- Buyer's Journey (1)
- Channel Marketing Best Practices (8)
- Community Site (3)
- Content Curation (2)
- Content Marketing (6)
- Copywriting (2)
- Cost Per Lead (CPL) (1)
- CRN (1)
- Direct Mail (1)
- Drip Marketing (3)
- Email Marketing (8)
- Facebook (5)
- Google (1)
- Google Plus (1)
- Hubspot (11)
- InfoGraphic (3)
- Internet Meme (2)
- Landing Page Optimization (3)
- Lead Generation (7)
- Lead Nurturing (1)
- LinkedIn (6)
- List Broker (1)
- Marketing Automation (11)
- Marketing Planning (15)
- MarketingProfs (2)
- Marketo (1)
- Media Planning (4)
- Meme (3)
- Partner Portal (1)
- Pay Per Click (3)
- Portfolio (6)
- Portfolio – Awards (2)
- Portfolio – Blog (2)
- Portfolio – Bylined Articles (4)
- PowToon (2)
- Search Engine Marketing (4)
- Seminar Marketing (4)
- SharedVue (3)
- Social Media (11)
- Target Market (2)
- Target Marketing Magazine (1)
- Testing and Measurement (1)
- Trade Show Marketing (3)
- Twitter (4)
- VAR Advisory Council (1)
- VAR Marketing Techniques (9)
- VAR Webcast (1)
- Vertical Marketing (2)
- Video Marketing (5)
- Viral Video (5)
- Web Content Syndication (4)
- Webinar Marketing (4)
- Website Marketing (4)
- WhichTestWon.com (1)
- White Paper (2)
- Yelp (1)
Category Archives: Meme
Portfolio – My Favorite Blog Post and Why I Love It
by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published. But my favorite blog was the series I did about using spreadsheets for business … Continue reading
Checking in on the results of my Viral Video experiment
By Bob Hebeisen Back in October I wrote a post about a viral video I had created for Alpha Software, one of my contracting clients. On the eve of The Superbowl (the ultimate launching pad for commercial video), I thought … Continue reading
Posted in Internet Meme, Meme, Video Marketing, Viral Video
1 Comment
Tapping Internet Memes for Viral Videos*
(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading
Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video
5 Comments