Category Archives: Cost Per Lead (CPL)

Tuning your content marketing for optimal lead gen

WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading

Posted in Channel Marketing Best Practices, Content Marketing, Cost Per Lead (CPL), Lead Generation, Web Content Syndication, White Paper | Leave a comment