Free 1 Year of PowToon Pro – ACT FAST!

Posted on December 22, 2016 by Bob Hebeisen

powtoon2

By Bob Hebeisen

I wrote a while ago about an online tool called PowToon that lets you to easily create video marketing content and video infographics. It’s really a great content marketing tool, pretty easy to use, and I highly recommend it.

Well, I recently saw a Facebook post from PowToon where one of their users — a young student they are calling “M” — created a heartbreaking video about how he is being bullied in school. PowToon encouraged their community to make videos offering support to M… and in return, PowToon offered to give away a free 1-year subscription of PowToon Pro to any community member who submits a video by December 26th, 2016. Continue reading →

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | Leave a comment

Free Template for Building Your Annual Marketing Plan

Posted on October 4, 2016 by Bob Hebeisen

by Bob Hebeisen

marketing-plan

Fall is upon us, and it’s time to start developing your marketing plan for next year.

For hard-working marketing executives, it’s easy to fall into the trap of showing up for work each day and immediately diving into tactical mode. There are always emails from your sales executives to check, content creation projects to complete, nurture campaigns to tune up, and fires to fight. If you’re not careful you can easily lose days and weeks just going with the flow in tactical mode… neglecting your duties as the navigator of the marketing strategy.

Create an annual marketing plan with this helpful template

Continue reading →

Posted in Field Marketing, Marketing Planning, Media Planning | 9 Comments

Portfolio – My Favorite Blog Post and Why I Love It

Posted on August 4, 2014 by Bob Hebeisen

by Bob Hebeisen

My Favorite Blog Post and Why I Love It

Click the image to visit this blog post on the Dimensional Insight blog

I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business analytics.  It was Dimensional Insight’s most popular blog post of 2013 and it continues to draw a steady stream of viewers to the Dimensional Insight web properties.

Here are 5 reasons I love this blog post so much.

#1: Highly Leveraged Content

Continue reading →

Posted in Blog, Content Marketing, Lead Generation, Meme, Portfolio - Blog, Social Media, White Paper | Leave a comment

DIY Animated Infographics, Videos, and Presentations with PowToon

Posted on June 19, 2014 by Bob Hebeisen

By Bob Hebeisen

We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Their home page describes the service as “create animated videos and presentations…It’s free and it’s awesome”… and I tend to agree.

The PowToon interface is quite intuitive and easy to get used to — a mixture of PowerPoint and timeline-based video editing software:
Image Continue reading →

Posted in Content Marketing, InfoGraphic, PowToon, Video Marketing | 1 Comment

Lead Generation from Social Media Marketing

Posted on January 28, 2014 by Bob Hebeisen

By Bob Hebeisen

Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy.

Day 1: Share a Blog Post to a LinkedIn Group

SM1 Continue reading →

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment

7 Ways Marketing Automation Makes Life Better For Multitasking Marketers

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen

multitasking-pixabay

Image courtesy of Serena Wong / Pixabay

True story: the other day I stepped on a dead bird while walking home from daycare drop-off.

I didn’t see it because I was reading my email on my smartphone.

Multitasking can be messy!

We are all living in a multitasking world.  There is really no escaping it.  Paying half attention to where you are going might be good enough for avoiding big mistakes (like walking into oncoming traffic).  But it hardly lends itself to flawless execution.

Here are 7 ways Marketing Automation helps marketers multitask more effectively:

#1. Setting Up Marketing Campaigns For Appropriate Tracking Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 8 Comments

#2. Marketing Automation: A/B Testing

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen


multitasking-pixabayPart 2 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:
#1. Setting up marketing campaigns for appropriate tracking
#2. A/B testing
#3. Integration with CRM
#4. Lead nurturing for better lead quality
#5. Doing the little things right, automatically
#6. Reviewing results and applying your learning
#7. Taking a moment to celebrate your successes

In the example I used earlier when discussing setting up a campaign with a poorly integrated CMS and CRM, the process was difficult and convoluted for setting up even a simple campaign.  Now, imagine you wanted to do something more interesting like:

  • Track results by source (so you could determine the effectiveness of one list vs. another list)
  • Test two different offers
  • Test an email subject line variation
  • Test a landing page headline variation
  • Test a long lead capture form vs. a short form on the landing page
  • Test different segmentation options on your lists…

Continue reading →

Posted in A/B Testing, Hubspot, Marketing Automation, Marketing Planning | 5 Comments

#3. Marketing Automation: Integration With CRM

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen


multitasking-pixabayPart 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking
#2. A/B testing
#3. Integration with CRM
#4. Lead nurturing for better lead quality
#5. Doing the little things right, automatically
#6. Reviewing results and applying your learning
#7. Taking a moment to celebrate your successes

Have you ever generated a ton of leads, and then proudly walked down to the sales bullpen and have your sales reps tell you the leads were junk?  Well Marketing Automation can help with that too. Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments

#4. Marketing Automation: Lead Nurturing For Better Lead Quality

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen


multitasking-pixabayPart 4 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking
#2. A/B testing
#3. Integration with CRM
#4. Lead nurturing for better lead quality
#5. Doing the little things right, automatically
#6. Reviewing results and applying your learning
#7. Taking a moment to celebrate your successes

Propel prospects down the sales funnel and along “The Buyer’s Journey” by sending them a systematic sequence of offers and content.

Another way to drive higher lead quality is through lead nurturing. After the initial lead is captured, “drip” a sequence of emails to grow the relationship with the prospect and guide them down “The Buyer’s Journey.” Pass the leads to sales only after they are mature and closer to a buying decision. Continue reading →

Posted in Buyer's Journey, Hubspot, Lead Nurturing, Marketing Automation, Marketing Planning | 7 Comments

#5. Marketing Automation: Doing The Little Things Right, Automatically

Posted on August 27, 2012 by Bob Hebeisen

By Bob Hebeisen


multitasking-pixabayPart 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking
#2. A/B testing
#3. Integration with CRM
#4. Lead nurturing for better lead quality
#5. Doing the little things right, automatically
#6. Reviewing results and applying your learning
#7. Taking a moment to celebrate your successes

I was reading a Harvard Business Review article the other day and the author turned the phrase “complexity traps and kills good ideas.”  He was talking about complexities in your business model, but it is equally true for marketing execution.

If a marketer’s plate is overflowing, instead of doing all the little things right, he is likely to go into triage mode and cut some corners on things that add complexity to his task list.

Here are a bunch of things Marketing Automation does right, automatically, so there is no danger of skipping them in the interest of expediency: Continue reading →

Posted in Hubspot, Marketing Automation, Marketing Planning | 6 Comments