B2BHebeisen

By Bob Hebeisen

Image courtesy of Serena Wong / Pixabay

True story: the other day I stepped on a dead bird while walking home from daycare drop-off.

I didn’t see it because I was reading my email on my smartphone.

Multitasking can be messy!

We are all living in a multitasking world.  There is really no escaping it.  Paying half attention to where you are going might be good enough for avoiding big mistakes (like walking into oncoming traffic).  But it hardly lends itself to flawless execution.

Here are 7 ways Marketing Automation helps marketers multitask more effectively:

#1. Setting Up Marketing Campaigns For Appropriate Tracking Continue reading →

By Bob Hebeisen

Part 3 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing the little things right, automatically #6. Reviewing results and applying your learning #7. Taking a moment to celebrate your successes

Have you ever generated a ton of leads, and then proudly walked down to the sales bullpen and have your sales reps tell you the leads were junk?  Well Marketing Automation can help with that too. Continue reading →

By Bob Hebeisen

Part 5 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing the little things right, automatically #6. Reviewing results and applying your learning #7. Taking a moment to celebrate your successes

I was reading a Harvard Business Review article the other day and the author turned the phrase “complexity traps and kills good ideas.”  He was talking about complexities in your business model, but it is equally true for marketing execution.

If a marketer’s plate is overflowing, instead of doing all the little things right, he is likely to go into triage mode and cut some corners on things that add complexity to his task list.

Here are a bunch of things Marketing Automation does right, automatically, so there is no danger of skipping them in the interest of expediency: Continue reading →

By Bob Hebeisen

Part 6 of 7…Here are 7 ways Marketing Automation helps marketers multitask more effectively:#1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. Doing the little things right, automatically #6. Reviewing results and applying your learning #7. Taking a moment to celebrate your successes

When multitasking marketers are juggling too many balls at the same time, usually the first thing that falls to the floor is analyzing results.  Marketing Automation helps in two ways. Continue reading →