Category Archives: Social Media

“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see

By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp | 2 Comments

Tapping Internet Memes for Viral Videos*

(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading

Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video | 5 Comments

Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do

There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques | 7 Comments

Can You Use Social Media to Communicate With Your Channel Partners?

I recently posted an answer to a question on LinkedIn regarding using Social Media with Channel Partners: Question: “What is the most cost effective and sustainable way to engage with channel partners on a social media platform?“ My Answer: “…You … Continue reading

Posted in Partner Portal, Social Media, VAR Advisory Council, VAR Webcast | 1 Comment