4 Responses to A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

  1. Paul Sanchez says:

    I have to say, while looking through hundreds of blogs daily, the theme of this blog is different (for all the proper reasons). If you do not mind me asking, what’s the name of this theme or would it be a especially designed affair? It’s significantly better compared to the themes I use for some of my blogs.


    • b2bhebeisen says:

      Hi Paul. I am really pleased with this theme, too, it is called Twenty Ten and it is a free one. You can customize the header image (which I have obviously done). Thanks for your comment!


  2. Bob Hebeisen says:

    I just received an emailed question regarding this case study:

    I read your article about free trial conversion for alpha in Marketing profs and was wondering how inside sales does follow-up calls when you only ask for email address? We have several software trial-type offers that we are trying to optimize.
    – Nancy Beckman


    • Bob Hebeisen says:

      Hi Nancy. A couple of things regarding your question:

      1. We ask for only email on the landing page, but then once you click the download button you go to a screen we ask a few more questions about contact info and qualifying info. Most people fill those out too, but if they don’t then at least we have email.

      2. By virtue of having submitted their email address they are then subscribed to receive a series of nurture emails (how to get started with your free trial videos, tutorials, customer success stories, your free trial is coming to an end, please purchase the full version, etc.). So we have other opportunities to capture the rest of their info and complete a sales transaction.

      Hope that answers your question!



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