Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Field Marketing
Pro Tips: Creating an Email Signature for your Email Marketing
Your email marketing success or failure can come down to many little details. One of those details is having a simple, professional, branded email signature for each sales person at the bottom of each message. I was recently spinning up … Continue reading
Account Based Marketing: Evaluating ABM Vendors
Tips and tricks for evaluating Account Based Marketing (ABM) vendors. Continue reading
Posted in Account Based Marketing, Field Marketing
Tagged 6sense, abm, Account Based Marketing, b2b-marketing, Field Marketing, marketing
1 Comment
Tuning your content marketing for optimal lead gen
WARNING: If you have corporate comms or brand stewards reading over your shoulder you might want to have them avert their eyes while you read this post. As a B2B technology marketer my heart belongs to lead gen. Lead gen … Continue reading
Are Glance Pants “The Most Creative Event Marketing Tactic You’ve Ever Seen”?
For events and trade shows, get creative to be memorable, promote the brand, and break the ice with foot traffic. Continue reading
Case Study: ABM drives teamwork between Marketing & Sales
I’ve been in B2B marketing for a long time, and all too often I’ve seen Marketing and Sales organizations interact like squabbling step-brothers — grandstanding, backstabbing, and blaming each other for failure.
Free Template: How to prioritize your target accounts for ABM
Scenario: You’re gearing up to kick off your new Account-Based Marketing initiative, but you’re faced with an important question: what accounts should you start with? Most B2B sales organizations have a long list of hundreds of top-tier target accounts. Choosing the … Continue reading
Free Template for Building Your Annual Marketing Plan
Download this free template for building your annual marketing plan. Continue reading
Posted in Field Marketing, Marketing Planning, Media Planning
9 Comments
Free Seminar Planning Calendar, Timeline, & Checklist
Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading
Writing Compelling Invitations for Seminars (& Webinars)
Here is an often cited direct marketing maxim: Sell the offer, not the product. This is an important distinction, especially in seminar marketing. The objective with your seminar invitation is NOT to close the sale (so in the invitation don’t … Continue reading
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