Free Seminar Planning Calendar, Timeline, & Checklist

Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here:

1. Slideshare: “How to Plan & Execute a Seminar”

  • Set Your Objectives & Strategies
  • Planning The Date, Location, Topic & Time
  • Marketing & Sales Coordination
  • Marketing Execution: Registration Form & Invitation
  • Seminar Presentation
  • Day of the Event Logistics
  • After the Event Follow-Through
  • Resources

2. Planning template: Seminar Planning Calendar + Timeline + Checklist
Tab 1: Calendar & Timeline
Tab 2: Day of Event Checklist

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held Field Marketing and Channel Marketing roles at PTC and SDL, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Follow me at
This entry was posted in Channel Marketing Best Practices, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing. Bookmark the permalink.

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