Free Seminar Planning Calendar, Timeline, & Checklist

Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here:

1. Slideshare: “How to Plan & Execute a Seminar”

  • Set Your Objectives & Strategies
  • Planning The Date, Location, Topic & Time
  • Marketing & Sales Coordination
  • Marketing Execution: Registration Form & Invitation
  • Seminar Presentation
  • Day of the Event Logistics
  • After the Event Follow-Through
  • Resources

2. Planning template: Seminar Planning Calendar + Timeline + Checklist
Tab 1: Calendar & Timeline
Tab 2: Day of Event Checklist

About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at
This entry was posted in Channel Marketing Best Practices, Email Marketing, Seminar Marketing, VAR Marketing Techniques, Webinar Marketing. Bookmark the permalink.

Leave a Reply or Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s