Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Author Archives: Bob Hebeisen
Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do
There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading
Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques
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Can You Use Social Media to Communicate With Your Channel Partners?
I recently posted an answer to a question on LinkedIn regarding using Social Media with Channel Partners: Question: “What is the most cost effective and sustainable way to engage with channel partners on a social media platform?“ My Answer: “…You … Continue reading
Posted in Partner Portal, Social Media, VAR Advisory Council, VAR Webcast
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PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence
I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading
Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards
Tagged CRN
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Free Seminar Planning Calendar, Timeline, & Checklist
Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here: 1. Slideshare: “How to Plan & Execute a … Continue reading
How do you fix bad VAR Websites? (Part 3)
In post 1 and post 2 on this subject matter I noted that we see a couple of common problems with our VAR websites: VAR websites exhibit low, slow adoption of our marketing assets VAR websites frequently exhibit product branding violations … Continue reading
Writing Compelling Invitations for Seminars (& Webinars)
Here is an often cited direct marketing maxim: Sell the offer, not the product. This is an important distinction, especially in seminar marketing. The objective with your seminar invitation is NOT to close the sale (so in the invitation don’t … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars — Part 2
In Part 1 of this post, I discussed the importance of having a good sales pipeline, building quality content, and allowing adequate time for promotion. I want to publish a few additional thoughts here. 1. Doing the Little Things Right … Continue reading
Avoid Common Pitfalls for More Effective Sales Seminars
I know it is much more “vogue” these days to write articles about social media ;-)! But seminars are real meat-and-potatoes activity for resellers. So when it is not going well, there is a real problem.Resellers are constantly being pushed … Continue reading
How do you fix bad VAR Websites? (Part 2)
In “Part 1” of this topic I identified what I mean when I say most VAR websites are a disaster (low, slow adoption of marketing assets; and outdated, out-of-brand product content). And I noted the reason why the websites are … Continue reading
How do you fix bad VAR Websites? (Part 1)
It’s a common complaint: “Our VARs’ websites are a disaster!” The typical problems are: VAR websites exhibit *low*, *slow* adoption of marketing assets VAR websites contain *outdated*, *out-of-brand* product content I could show you several hundred examples of this. VAR … Continue reading
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