Author Archives: Bob Hebeisen

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About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at https://www.linkedin.com/in/bobhebeisen/

“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see

Posted on December 1, 2011 by Bob Hebeisen

By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading →

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp | 2 Comments

A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

Posted on November 21, 2011 by Bob Hebeisen

By Bob Hebeisen I’m pleased to have another article published by MarketingProfs, one of my favorite marketing websites. I’ve reprinted it here for your convenience: A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget … Continue reading →

Posted in A/B Testing, Landing Page Optimization, MarketingProfs, Pay Per Click, Portfolio - Bylined Articles | 4 Comments

Landing Page Optimization: my case study is featured on WhichTestWon

Posted on October 24, 2011 by Bob Hebeisen

By Bob Hebeisen I’m excited to report that the Landing Page Optimization work I recently completed for Alpha Software Corporation was featured today on my favorite marketing website, WhichTestWon.com! Click through this link and see if you can tell which … Continue reading →

Posted in A/B Testing, Google, Landing Page Optimization, Pay Per Click, Portfolio, Portfolio - Bylined Articles, Search Engine Marketing, Testing and Measurement, Website Marketing, WhichTestWon.com | Leave a comment

Tapping Internet Memes for Viral Videos*

Posted on October 20, 2011 by Bob Hebeisen

(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading →

Posted in Internet Meme, Meme, Social Media, Video Marketing, Viral Video | 5 Comments

Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic

Posted on July 2, 2011 by Bob Hebeisen

By Bob Hebeisen I am very pleased to have recently had an article published in MarketingProfs, one of the premiere marketing websites.  I am republishing it here for your viewing pleasure: Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a … Continue reading →

Posted in Field Marketing, Marketing Planning, MarketingProfs, Portfolio, Portfolio - Bylined Articles, Trade Show Marketing | 1 Comment

E-newsletter Marketing: Make E-news

Posted on July 1, 2011 by Bob Hebeisen

By Bob Hebeisen I thought I would take a moment to clip an old article I wrote back in 2005 when I was doing contract marketing work for an email marketing/e-newsletter marketing company called IMN.  It was originally published in … Continue reading →

Posted in Email Marketing, Portfolio, Portfolio - Bylined Articles, Target Marketing Magazine | Leave a comment

What Is A List Broker And Why Should I Use One?

Posted on June 17, 2011 by Bob Hebeisen

By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading →

Posted in Audience Acquisition, Email Marketing, List Broker, Marketing Planning, Media Planning, Target Market, VAR Marketing Techniques | 3 Comments

How To Define Your Target Market

Posted on June 14, 2011 by Bob Hebeisen

By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading →

Posted in Audience Acquisition, Marketing Planning, Media Planning, Target Market, Vertical Marketing | 1 Comment

Sunday Morning Quarterback: Agricultural Heavy Equipment Advertised on ESPN

Posted on June 13, 2011 by Bob Hebeisen

By Bob Hebeisen I was watching ESPN SportsCenter on Sunday catching up on the highlights and I noticed a commercial playing during one of the breaks. It is for a company called Case IH which sells farming heavy equipment (tractors, … Continue reading →

Posted in Audience Acquisition, Media Planning, Vertical Marketing | Leave a comment

Portfolio – Product Blog Writing

Posted on May 9, 2011 by Bob Hebeisen

I thought I would take a moment to document a blog post I authored for PTC’s Creo product blog as a portfolio piece. I’ve clipped it below for your viewing pleasure: What do small and midsized manufacturers really want? By … Continue reading →

Posted in Blog, Portfolio, Portfolio - Blog | Leave a comment