Just finished conducting a webcast for the VARs about how to plan and execute a seminar and I figured I would post a “sanitized” version of the presentation and planning resources here:
1. Slideshare: “How to Plan & Execute a Seminar”
Link: http://www.slideshare.net/bobhebeisen/how-to-plan-execute-a-seminar
Agenda:
- Set Your Objectives & Strategies
- Planning The Date, Location, Topic & Time
- Marketing & Sales Coordination
- Marketing Execution: Registration Form & Invitation
- Seminar Presentation
- Day of the Event Logistics
- After the Event Follow-Through
- Resources
2. Planning template: Seminar Planning Calendar + Timeline + Checklist
Link: https://docs.google.com/leaf?id=0BwdynuOi-Ji-NTliMjgxMzAtNjQxYy00MjVkLWIyNjEtN2IzOTkxNzdkY2Iy&sort=name&layout=list&num=50
Tab 1: Calendar & Timeline
Tab 2: Day of Event Checklist
3. Writing Compelling Invitations for Seminars
Link: https://b2bhebeisen.com/2010/03/05/writing-compelling-invitations-for-seminars-webinars/
4. Avoiding Common Pitfalls for Seminars
Link (Part 1): https://b2bhebeisen.com/2010/01/29/avoid-common-pitfalls-for-more-effective-sales-seminars/
Link (Part 2): https://b2bhebeisen.com/2010/03/05/avoid-common-pitfalls-for-more-effective-sales-seminars-part-2/
B2BHebeisen 