Category Archives: Target Market

Why Business Signs & Displays Still Matter in a B2B Marketing Strategy

Posted on March 21, 2026 by Bob Hebeisen

For companies that operate in the real world business signage is a core part of your B2B marketing strategy, brand, customer experience, and revenue engine. Continue reading →

Posted in Best Practices, Business Signs, Buyer's Journey, Field Marketing, Lead Generation, Lead Nurturing, Marketing Planning, Search Engine Marketing, Target Market, Trade Show Marketing | Tagged , | Leave a comment

What Is A List Broker And Why Should I Use One?

Posted on June 17, 2011 by Bob Hebeisen

By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading →

Posted in Audience Acquisition, Email Marketing, List Broker, Marketing Planning, Media Planning, Target Market, VAR Marketing Techniques | 3 Comments

How To Define Your Target Market

Posted on June 14, 2011 by Bob Hebeisen

By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading →

Posted in Audience Acquisition, Marketing Planning, Media Planning, Target Market, Vertical Marketing | 1 Comment