Author Archives: Bob Hebeisen

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About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I formerly held the title of Head of Marketing for Glance Networks as well as Field Marketing and Channel Marketing roles at PTC and SDL. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing. Reach out to me at https://www.linkedin.com/in/bobhebeisen/

How often is too often when it comes to email frequency?

Posted on January 14, 2010 by Bob Hebeisen

Recently my colleagues and I were asked by my boss for some “best practices” guidance on how frequently you can send email to your opt-in list without wearing them out. There is no simple answer available for this question, but … Continue reading →

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