Author Archives: Bob Hebeisen

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About Bob Hebeisen

My name is Bob Hebeisen and I'm a Boston-based B2B marketer specializing in Business Sign Making, Field Marketing, ABM, Trade Show Marketing, and Channel Marketing. I have spent most of my 30-year career in Business-to-Business (B2B) marketing for technology, financial services, and professional services companies. Check out my sign-making business, Northshore Custom Signs and Graphics (https://www.northshorecustomsigns.com). Or you can view my B2Bhebeisen blog (https://www.b2bhebeisen.com), or reach out to me on LinkedIn (https://www.linkedin.com/in/bobhebeisen/).

How do you fix bad VAR Websites? (Part 1)

Posted on January 20, 2010 by Bob Hebeisen

It’s a common complaint: “Our VARs’ websites are a disaster!” The typical problems are: VAR websites exhibit *low*, *slow* adoption of marketing assets VAR websites contain *outdated*, *out-of-brand* product content I could show you several hundred examples of this. VAR … Continue reading →

Posted in SharedVue, VAR Marketing Techniques, Web Content Syndication, Website Marketing | 3 Comments

How often is too often when it comes to email frequency?

Posted on January 14, 2010 by Bob Hebeisen

Recently my colleagues and I were asked by my boss for some “best practices” guidance on how frequently you can send email to your opt-in list without wearing them out. There is no simple answer available for this question, but … Continue reading →

Posted in Email Marketing | Leave a comment