By Bob Hebeisen

Image courtesy of Serena Wong / Pixabay

True story: the other day I stepped on a dead bird while walking home from daycare drop-off.

I didn’t see it because I was reading my email on my smartphone.

Multitasking can be messy!

We are all living in a multitasking world.  There is really no escaping it.  Paying half attention to where you are going might be good enough for avoiding big mistakes (like walking into oncoming traffic).  But it hardly lends itself to flawless execution.

Here are 7 ways Marketing Automation helps marketers multitask more effectively:

#1. Setting Up Marketing Campaigns For Appropriate Tracking

I used to work for a billion-dollar tech company with an army of marketers.  This company had the worst marketing systems: a homegrown Content Management System (CMS) and a poorly configured Customer Relationship Management (CRM) system.  It made it incredibly difficult to set up campaigns for proper tracking and easy execution.

For example, here is how a marketer needed to zig-zag through the systems in order to execute an email marketing campaign:

If you messed up any part of this process — or if you cut corners because you just had too much other stuff to do and were up against a deadline — then the tracking for the campaign would not work and you would have incomplete metrics for the campaign you had slaved over.  Ugh!

Marketing Automation solutions unify all these marketing activities into a single seamless process, so setup is a logical workflow and tracking is handled automatically.  This saves you a ton of time and ensures proper results tracking.