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	<title>B2BHebeisen</title>
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		<title>7 Ways Marketing Automation Makes Life Better For Multitasking Marketers</title>
		<link>http://b2bhebeisen.com/2012/08/27/7-ways-marketing-automation-makes-life-better-for-multitasking-marketers/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/7-ways-marketing-automation-makes-life-better-for-multitasking-marketers/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:50:28 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=695</guid>
		<description><![CDATA[By Bob Hebeisen True story: the other day I stepped on a dead bird while walking home from daycare drop-off. I didn&#8217;t see it because I was reading my email on my smartphone. Multitasking can be messy! We are all &#8230; <a href="http://b2bhebeisen.com/2012/08/27/7-ways-marketing-automation-makes-life-better-for-multitasking-marketers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=695&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/7-ways-marketing-automation-makes-life-better-for-multitasking-marketers/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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		<title>#2. Marketing Automation: A/B Testing</title>
		<link>http://b2bhebeisen.com/2012/08/27/2-marketing-automation-ab-testing/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/2-marketing-automation-ab-testing/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:48:58 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=689</guid>
		<description><![CDATA[By Bob Hebeisen Part 2 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/2-marketing-automation-ab-testing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=689&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/2-marketing-automation-ab-testing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<item>
		<title>#3. Marketing Automation: Integration With CRM</title>
		<link>http://b2bhebeisen.com/2012/08/27/3-marketing-automation-integration-with-crm/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/3-marketing-automation-integration-with-crm/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:46:03 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=683</guid>
		<description><![CDATA[By Bob Hebeisen Part 3 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/3-marketing-automation-integration-with-crm/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=683&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/3-marketing-automation-integration-with-crm/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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		<title>#4. Marketing Automation: Lead Nurturing For Better Lead Quality</title>
		<link>http://b2bhebeisen.com/2012/08/27/4-marketing-automation-lead-nurturing-for-better-lead-quality/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/4-marketing-automation-lead-nurturing-for-better-lead-quality/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:44:42 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Buyer's Journey]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=677</guid>
		<description><![CDATA[By Bob Hebeisen Part 4 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/4-marketing-automation-lead-nurturing-for-better-lead-quality/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=677&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/4-marketing-automation-lead-nurturing-for-better-lead-quality/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Multitasking (image courtesy of Shutterstock)</media:title>
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			<media:title type="html">BuyersJourney</media:title>
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		<title>#5. Marketing Automation: Doing The Little Things Right, Automatically</title>
		<link>http://b2bhebeisen.com/2012/08/27/5-marketing-automation-doing-the-little-things-right-automatically/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/5-marketing-automation-doing-the-little-things-right-automatically/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:43:06 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=668</guid>
		<description><![CDATA[By Bob Hebeisen Part 5 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/5-marketing-automation-doing-the-little-things-right-automatically/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=668&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/5-marketing-automation-doing-the-little-things-right-automatically/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">b2bhebeisen</media:title>
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			<media:title type="html">Multitasking (image courtesy of Shutterstock)</media:title>
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			<media:title type="html">HubSpot-Social-Media-1</media:title>
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		<title>#6. Marketing Automation: Reviewing Results And Applying Your Learning</title>
		<link>http://b2bhebeisen.com/2012/08/27/6-marketing-automation-reviewing-results-and-applying-your-learning/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/6-marketing-automation-reviewing-results-and-applying-your-learning/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:41:25 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=658</guid>
		<description><![CDATA[By Bob Hebeisen Part 6 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/6-marketing-automation-reviewing-results-and-applying-your-learning/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=658&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/6-marketing-automation-reviewing-results-and-applying-your-learning/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">HubSpot-Dashboard-Report</media:title>
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		<title>#7. Marketing Automation: Taking A Moment To Celebrate Your Successes</title>
		<link>http://b2bhebeisen.com/2012/08/27/7-marketing-automation-taking-a-moment-to-celebrate-your-successes/</link>
		<comments>http://b2bhebeisen.com/2012/08/27/7-marketing-automation-taking-a-moment-to-celebrate-your-successes/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 02:39:36 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=605</guid>
		<description><![CDATA[By Bob Hebeisen Part 7 of 7&#8230;Here are 7 ways Marketing Automation helps marketers multitask more effectively: #1. Setting up marketing campaigns for appropriate tracking #2. A/B testing #3. Integration with CRM #4. Lead nurturing for better lead quality #5. &#8230; <a href="http://b2bhebeisen.com/2012/08/27/7-marketing-automation-taking-a-moment-to-celebrate-your-successes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=605&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/27/7-marketing-automation-taking-a-moment-to-celebrate-your-successes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">HubSpot-Email-Update</media:title>
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		<item>
		<title>3 Things An Indie Rocker Can Teach Us About Content Marketing</title>
		<link>http://b2bhebeisen.com/2012/08/13/3-things-gotye-can-teach-us-about-content-marketing/</link>
		<comments>http://b2bhebeisen.com/2012/08/13/3-things-gotye-can-teach-us-about-content-marketing/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 16:55:49 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Curation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Webinar Marketing]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=589</guid>
		<description><![CDATA[By Bob Hebeisen I clicked to a great post today on Gawker.com entitled &#8220;Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.&#8221; Gotye (aka Wouter &#8220;Wally&#8221; De Backer) is the musician/singer/song-writer responsible for &#8230; <a href="http://b2bhebeisen.com/2012/08/13/3-things-gotye-can-teach-us-about-content-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=589&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bhebeisen.com/2012/08/13/3-things-gotye-can-teach-us-about-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>BostonMarketers Digest 2012-07-25</title>
		<link>http://b2bhebeisen.com/2012/07/24/bostonmarketers-digest-2012-07-25/</link>
		<comments>http://b2bhebeisen.com/2012/07/24/bostonmarketers-digest-2012-07-25/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 23:10:19 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[BostonMarketers]]></category>
		<category><![CDATA[Content Curation]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=571</guid>
		<description><![CDATA[By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh &#8230; <a href="http://b2bhebeisen.com/2012/07/24/bostonmarketers-digest-2012-07-25/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=571&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">BostonMarketers</media:title>
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		<title>How To Automate Social Media Marketing with HubSpot</title>
		<link>http://b2bhebeisen.com/2012/07/13/how-to-automate-social-media-marketing-with-hubspot/</link>
		<comments>http://b2bhebeisen.com/2012/07/13/how-to-automate-social-media-marketing-with-hubspot/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 16:25:01 +0000</pubDate>
		<dc:creator>Bob Hebeisen</dc:creator>
				<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://b2bhebeisen.com/?p=533</guid>
		<description><![CDATA[By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.  So instead of delaying the blog post until my return, and instead of posting it without any social media support, &#8230; <a href="http://b2bhebeisen.com/2012/07/13/how-to-automate-social-media-marketing-with-hubspot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bhebeisen.com&#038;blog=28955155&#038;post=533&#038;subd=b2bhebeisen&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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