Bob Hebeisen
I'm a Boston-based Marketing Director, currently working at a software company called Dimensional Insight. I formerly held Field Marketing and Channel Marketing roles at PTC, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Follow me at http://twitter.com/bobhebeisen
Category Archives: Vertical Marketing
How To Define Your Target Market
By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading
Sunday Morning Quarterback: Agricultural Heavy Equipment Advertised on ESPN
By Bob Hebeisen I was watching ESPN SportsCenter on Sunday catching up on the highlights and I noticed a commercial playing during one of the breaks. It is for a company called Case IH which sells farming heavy equipment (tractors, … Continue reading
