Category Archives: Social Media

Portfolio – My Favorite Blog Post and Why I Love It

by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about using spreadsheets for business … Continue reading

Posted in Blog, Content Marketing, Lead Generation, Portfolio - Blog, Social Media | Leave a comment

Lead Generation from Social Media Marketing

Sometimes it’s hard to tell when your social media marketing efforts result in lead generation. But sometimes it is really easy. Day 1: Share a Blog Post to a LinkedIn Group

Posted in Drip Marketing, Lead Generation, LinkedIn, Marketo, Social Media | Leave a comment

How To Automate Social Media Marketing with HubSpot

By Bob Hebeisen I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.  So instead of delaying the blog post until my return, and instead of posting it without any social media support, … Continue reading

Posted in A/B Testing, Facebook, Google Plus, Hubspot, LinkedIn, Marketing Automation, Social Media, Twitter | 3 Comments

HubSpot Implementation Progress Update: Week 1

By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi.  Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading

Posted in Drip Marketing, Email Marketing, Hubspot, Landing Page Optimization, Lead Generation, Marketing Automation, Social Media | Leave a comment

Just unwrapped my newest present: Hubspot!

By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading

Posted in Drip Marketing, Email Marketing, Hubspot, Marketing Automation, Search Engine Marketing, Social Media | 2 Comments

BostonMarketers Digest 2012-02-28

  By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories below from Melissa Miller from Hubspot, Jaime Reynolds from MITX, Ann Handley from MarketingProfs, and Bob Hebeisen. Subscribe to the BostonMarketers Twitter … Continue reading

Posted in Blog, BostonMarketers, Community Site, Search Engine Marketing, Social Media, Viral Video | 2 Comments

“Bob Hebeisen just reordered Viagra®”… and other Facebook marketing campaigns you should never see

By Bob Hebeisen The other day I was reading an article on Ad Age Digital about Facebook marketing. It was a recap of various case studies of successful Facebook marketing campaigns including Amazon, Apple, Netflix, Forever21, eBay, MTV, TripAdvisor, Ticketmaster, and … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Viral Video, Yelp | 2 Comments

Tapping Internet Memes for Viral Videos*

(*at least I hope it goes viral!) By Bob Hebeisen For the past few months I have been contracting at Alpha Software Corporation. In business since 1982, Alpha is a real bootstrap organization with lean, highly productive permanent staff, and … Continue reading

Posted in Internet Meme, Social Media, Video Marketing, Viral Video | 5 Comments

Facebook Doesn’t Work For B2B, But Here Are 4 Social Media Marketing Techniques That Do

There is a lot of discussion about how Social Media Marketing might fit into Channel Marketing (and into B-to-B Marketing in general). I recently wrote an article about how I thought Social Media had zero significant advantages as a tool … Continue reading

Posted in Blog, Community Site, Facebook, LinkedIn, Social Media, Twitter, VAR Marketing Techniques | 7 Comments

Can You Use Social Media to Communicate With Your Channel Partners?

I recently posted an answer to a question on LinkedIn regarding using Social Media with Channel Partners: Question: “What is the most cost effective and sustainable way to engage with channel partners on a social media platform?“ My Answer: “…You … Continue reading

Posted in Partner Portal, Social Media, VAR Advisory Council, VAR Webcast | 1 Comment