Category Archives: Portfolio

Landing Page Optimization: my case study is featured on WhichTestWon

Posted on October 24, 2011 by

By Bob Hebeisen I’m excited to report that the Landing Page Optimization work I recently completed for Alpha Software Corporation was featured today on my favorite marketing website, WhichTestWon.com! Click through this link and see if you can tell which … Continue reading →

Posted in A/B Testing, Google, Landing Page Optimization, Pay Per Click, Portfolio, Portfolio - Bylined Articles, Search Engine Marketing, Testing and Measurement, Website Marketing, WhichTestWon.com | Leave a comment

Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tactic

Posted on July 2, 2011 by

By Bob Hebeisen I am very pleased to have recently had an article published in MarketingProfs, one of the premiere marketing websites.  I am republishing it here for your viewing pleasure: Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a … Continue reading →

Posted in Marketing Planning, MarketingProfs, Portfolio, Portfolio - Bylined Articles, Trade Show Marketing | 1 Comment

E-newsletter Marketing: Make E-news

Posted on July 1, 2011 by

By Bob Hebeisen I thought I would take a moment to clip an old article I wrote back in 2005 when I was doing contract marketing work for an email marketing/e-newsletter marketing company called IMN.  It was originally published in … Continue reading →

Posted in Email Marketing, Portfolio, Portfolio - Bylined Articles, Target Marketing Magazine | Leave a comment

Portfolio – Product Blog Writing

Posted on May 9, 2011 by

I thought I would take a moment to document a blog post I authored for PTC’s Creo product blog as a portfolio piece. I’ve clipped it below for your viewing pleasure: What do small and midsized manufacturers really want? By … Continue reading →

Posted in Blog, Channel Marketing Best Practices, Portfolio, Portfolio - Product Blog | Leave a comment

PTC (once again) Awarded CRN’s 5-Star Ranking for Channel Program Excellence

Posted on April 15, 2011 by

I just noticed that PTC was once again awarded 5 stars (the highest ranking) in CRN’s 2011 Partner Program Guide. I am proud of the innovative global channel marketing programs I deployed that helped PTC earn CRN’s 5-Star award for … Continue reading →

Posted in Channel Marketing Best Practices, CRN, Portfolio, Portfolio - Awards | Tagged | Leave a comment