Category Archives: Media Planning

What Is A List Broker And Why Should I Use One?

Posted on June 17, 2011 by

By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading →

Posted in Audience Acquisition, Email Marketing, List Broker, Marketing Planning, Media Planning, Target Market, VAR Marketing Techniques | 3 Comments

How To Define Your Target Market

Posted on June 14, 2011 by

By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading →

Posted in Audience Acquisition, Marketing Planning, Media Planning, Target Market, Vertical Marketing | Leave a comment

Sunday Morning Quarterback: Agricultural Heavy Equipment Advertised on ESPN

Posted on June 13, 2011 by

By Bob Hebeisen I was watching ESPN SportsCenter on Sunday catching up on the highlights and I noticed a commercial playing during one of the breaks. It is for a company called Case IH which sells farming heavy equipment (tractors, … Continue reading →

Posted in Audience Acquisition, Media Planning, Vertical Marketing | Leave a comment