Category Archives: Marketing Planning

What Is A List Broker And Why Should I Use One?

By Bob Hebeisen In my years of experience working with PTC’s Value Added Resellers (VARs) on their marketing activities, it always baffled me why none of them were using a list broker. I had countless conversations with VAR marketers to … Continue reading

Posted in Audience Acquisition, Email Marketing, List Broker, Marketing Planning, Media Planning, Target Market, VAR Marketing Techniques | 3 Comments

How To Define Your Target Market

By Bob Hebeisen Inspired by a recent discussion in the B2B Lead Roundtable group on LinkedIn, I thought I would outline a few important steps for defining your target market. There is really *nothing* more important in marketing than having … Continue reading

Posted in Audience Acquisition, Marketing Planning, Media Planning, Target Market, Vertical Marketing | Leave a comment