Bob Hebeisen
I'm a Boston-based Marketing Director, currently working at a software company called Dimensional Insight. I formerly held Field Marketing and Channel Marketing roles at PTC, and have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Follow me at http://twitter.com/bobhebeisen
Categories
- A/B Testing (4)
- Audience Acquisition (3)
- Blog (5)
- BostonMarketers (3)
- Buyer's Journey (1)
- Channel Marketing Best Practices (8)
- Community Site (3)
- Content Curation (2)
- Content Marketing (1)
- Copywriting (2)
- CRN (1)
- Direct Mail (1)
- Drip Marketing (2)
- Email Marketing (8)
- Facebook (5)
- Google (1)
- Google Plus (1)
- Hubspot (11)
- Internet Meme (2)
- Landing Page Optimization (3)
- Lead Generation (2)
- Lead Nurturing (1)
- LinkedIn (4)
- List Broker (1)
- Marketing Automation (11)
- Marketing Planning (3)
- MarketingProfs (2)
- Media Planning (3)
- Partner Portal (1)
- Pay Per Click (2)
- Portfolio (5)
- Portfolio – Awards (2)
- Portfolio – Bylined Articles (4)
- Portfolio – Product Blog (1)
- Search Engine Marketing (4)
- Seminar Marketing (4)
- SharedVue (3)
- Social Media (8)
- Target Market (2)
- Target Marketing Magazine (1)
- Testing and Measurement (1)
- Trade Show Marketing (2)
- Twitter (3)
- VAR Advisory Council (1)
- VAR Marketing Techniques (9)
- VAR Webcast (1)
- Vertical Marketing (2)
- Video Marketing (1)
- Viral Video (5)
- Web Content Syndication (3)
- Webinar Marketing (3)
- Website Marketing (4)
- WhichTestWon.com (1)
- Yelp (1)
Category Archives: Drip Marketing
HubSpot Implementation Progress Update: Week 1
By Bob Hebeisen It has been a busy but productive first week getting HubSpot up and running at Tubifi. Here’s the day-by-day log: Thursday 4/19: First day with HubSpot! Added the HubSpot tracking code to our website footer, landing pages, … Continue reading
Just unwrapped my newest present: Hubspot!
By Bob Hebeisen I’m pleased to report that Tubifi just subscribed to Hubspot! I have been following Hubspot’s blog and twitter feeds for quite some time. They really do an impressive job of not just talking the talk, but walking … Continue reading