Bob Hebeisen
I'm a Boston-based marketer, currently seeking new full-time and contract opportunities. I've formerly held Head of Marketing, Field Marketing and Channel Marketing roles. I have spent most of my 20-year career in Business-to-Business (B2B) technology marketing.
Contact me at http://www.linkedin.com/in/bobhebeisen
Category Archives: Content Curation
3 Things An Indie Rocker Can Teach Us About Content Marketing
By Bob Hebeisen I clicked to a great post today on Gawker.com entitled “Gotye Uses Fan Interpretations of ‘Somebody That I Used to Know’ to Create the Ultimate Cover.” Gotye (aka Wouter “Wally” De Backer) is the musician/singer/song-writer responsible for … Continue reading
BostonMarketers Digest 2012-07-25
By Bob Hebeisen Some of the smartest marketers on the planet hail from right here in New England. Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh … Continue reading
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